FareScience is personal
Our Purpose
The success of any industry depends on the success of its small companies and emerging brands. FareScience brings to life the foods that ought to exist — partnering with founders who know that building something better requires a different approach.
Meet MJ
MJ Kinney
Founder & Lead Product Developer
As food systems reach levels of puzzling complexity, we risk losing the humanity in the production.
MJ Kinney is the founder of FareScience. She brings a rare combination of scientific rigor, commercial expertise, and human-centered values to food product development. With extensive experience spanning B2B, B2C, and nonprofit sectors, MJ has spent over a decade working behind the scenes for food companies ranging from pre-revenue startups to established $500 million+ brands.
Her expertise spans a diverse range of food and beverage parameters that include vegan, organic, non-GMO, allergen-free, and gluten-free, while achieving higher protein and lower sugar than competing products. As a recognized expert in plant protein applications, MJ excels at developing alternative meat, egg, and dairy products, as well as puffed snacks, cereals, beverages, spreads, and sauces.
At FareScience, MJ actively handles formulation development, ingredient procurement, and manufacturer selection — ensuring that each product maintains the strategic balance of exceptional taste, uncompromising nutrition, and familiar, trustworthy ingredients. In an industry defined by increasing complexity, MJ's approach deliberately re-centers the humanity in food production, creating solutions that are meaningful to consumers, commercially viable at scale, and fair to its creators.