FareScience is personal
Our Mission
To re-infuse food product development with human creativity, equity, and adaptability. FareScience efficiently designs better-for-you and plant-based foods that ought to exist — maintaining nutrition, taste, affordability, and scalability.
Meet MJ
MJ Kinney
Founder & Lead Product Developer
As food systems reach levels of puzzling complexity, we risk losing the humanity in the production.
MJ Kinney is the founder of FareScience, where she brings a rare combination of scientific rigor, commercial expertise, and human-centered values to food product development. With extensive experience spanning B2B, B2C, and nonprofit sectors, MJ has spent over a decade working behind the scenes for food companies ranging from pre-revenue startups to established $500 million+ brands.
Her expertise spans a diverse range of food and beverage parameters that include vegan, organic, non-GMO, allergen-free, and gluten-free, while achieving higher protein and lower sugar than competing products. As a recognized expert in plant protein applications, MJ excels at developing alternative meat, egg, and dairy products, as well as puffed snacks, cereals, beverages, spreads, and sauces.
At FareScience, MJ personally oversees formulation development, ingredient procurement, and manufacturer selection — ensuring that each product maintains the strategic balance of exceptional taste, uncompromising nutrition, and familiar, trustworthy ingredients. In an industry defined by increasing complexity, MJ's approach deliberately re-centers the humanity in food production, creating solutions that are meaningful to consumers, commercially viable at scale, and fair to its creators.
