GFI and FOMO ... two very important acronyms.
Just over a week ago, the Good Food Institute (GFI) organized and executed one of the most impressive collaborations – the Good Food Conference.
Chances are you missed a part of it... maybe even all of it. That's when the FOMO (Fear of Missing Out) part comes in. Tickets to their Berkeley, California event sold out, and like many late birds, I dropped in on the action via livestream. If you could not make either, this article is the easy peasy download on what you missed.
Who or what is GFI?
The Good Food Institute is a non-profit on a mission to create a healthy, humane, and sustainable food supply. To do this, their strategy is to catalyze the success of all plant based and clean alternatives to animal products, thus removing barriers preventing entry and adoption of these products.
What they are essentially doing is democratizing information in these two new and innovative spaces – preventing the duplication of time and efforts. Their efforts encompass scientific research, education, policy, corporate and international engagement, and funding – all of which deliver real, measurable value to its community.
What did I miss?
1. The Good Food Startup Manual
A miraculous work of written art by Brianna Cameron, this 98 page kit covers the ins-and-outs of planning, launching, and growing a good food (plant or clean protein) business. This reads beautifully and is divided into an approachable 5 sections: (1) Plan your company, (2) Create your company, (3) Fund your company, (4) Create your product, and (5) Sell your product. This link will direct you to a free download.
A free and online course exploring the science behind plant-based and clean meat. This is a 6-week course, self-paced, and covers: (1) the biological and chemical processes used to produce these products, (2) environmental and economic drivers behind these market sectors, and (3) dietary roles of proteins. This link will direct you toward sign-up/enrollment… my guess is this is in the works and coming soon. No idea what MOOC stands for, but if there’s something I love more than acronyms, it’s mystery and surprise!
3. GFI Scorecard
The Good Food Restaurant Scorecard ranks the nation’s top 100 restaurants according to the breadth and depth of their plant-based entrees and promotion. Working on a 10-point scale evaluating multiple aspects, this drives home GFI’s mission considering 32% of all US restaurant sales come from just these 100 restaurant brands.
4. The Community of Who
This is a solid list of who you need to know in this space. I’d like to believe you’re looking at the future billionaires club – what these people know, the diversity of fields covered, and their welcomed collaboration is allowing clean meat to step far outside the realm of scifi and “if” to a matter of “when.”
How can I learn more/get involved?
GFI gets that starting a company is hard. The GFIdeas community is in place for peer support, collaboration, and networking. They offer a legit directory of like-minded and interesting people to build relationships with, as well as a monthly information-packed call. You can fill out an