Perhaps it was less being a food scientist, and more a “technical, smart ass” (as my dad would say).
In case you’re a Target Cartwheel shopper, you’ll be happy to know that until March 31, 2018, you get a “FREE $10 Target Gift Card with a food and/or beverage purchase of $50 or more.”
So, imagine my disappointment ringing up my $50+ in protein powders and bars (aka food) only to have the coupon not work.
“Mam, I can’t explain why this coupon isn’t working. You’ll have to go to customer service.”
Get to customer service –
“I’m not sure why this isn’t working. It claims it only excludes candy, baby food & formula, pet food, Target Café and Starbucks Café.”
The associate responds:
“Ahhh! I see what happened here. This is actually a supplement. We can’t give you that coupon.”
“First of all, I’m a cute girl asking nicely. Just give it to me, male Target associate.”
“Actually – it’s a food product. It has a Nutrition Facts Panel, and not a Supplement Facts Panel. Technically, this is not a supplement. Also, personally, it is my food.”
I got the gift card.
It’s about the small wins. But on a serious note – do you know the difference?
Here’s why it matters.
This decision between a Supplement Facts Panel and Nutrition Facts Panel can significantly influence a brand’s sales and marketing strategy for at least these reasons:
1. Product placement in retail environments.
2. Use of funct